The ASEAN Tourism Forum 2008
(ATF 2008), the annual travel industry summit of the 10 member Association of Southeast Asian Nations, is to be held in Bangkok between 18-26 January, 2008.

The ASEAN Tourism' Forum (ATF) is one of the most significant annual tourism promotional events in Asia, and is hosted on a rotational basis among the ASEAN member countries. Thailand is honored to be playing host for the 2008 ATF exchange, which is the show's fifth time in Thailand since its establishment.

The fair is made up of numerous high-level events, including a meeting of ASEAN Tourism Ministers, a meeting of the ASEAN NTOs, as well as airline meetings, press briefings, a tourism conference, and the popular Travel Exchange (TRAVEX) trade fair.

Bearing the theme, "Synergy of ASEAN towards Dynamic Unity in Diversity," the annual gathering of high-level ASEAN tourism public and private sector officials, airlines, and hundreds of buyers of ASEAN tourism products is designed to showcase the best of ASEAN tourism products and services.

Mrs. Phornsiri Manoharn, TAT Governor said, “Thailand is proud to once again welcome all delegates to ATF 2008. We last hosted the ATF in 2000, the first one of the 21st century.

“By 2008, we expect that many of the growth-drivers, such as low-cost airlines, open skies, improved road and rail networks, will be in place”.

“Clearly the issues of the future will be managing the growth to come. This is going to be our biggest challenge and we expect the ATF 2008 to provide the industry with an appropriate forum to openly discuss these issues in pursuit of constructive, positive, and long-term solutions.”

Mrs Phornsiri said TAT is working with Thai Airways International, the ASEAN airlines, travel trade associations, and other public and private sector organizations to ensure the success of this event.

She said the delegates will also get to see many of the changes taking place in Thailand, such as the new niche market products called “Amazing Wonders of Thailand,” as well as the new Royal Initiative Discovery products highlighting the long-term value of His Majesty the King’s sufficiency economy concepts.

The official programme will begin on 18 January, 2008, with the meetings of the ASEAN Tourism Task Forces at Sofitel Central Hotel. The meetings of the ASEAN National Tourism Organizations (NTOs) will held on 19-20 January.

A half-day meeting of the NTOs of ASEAN, China, Japan and Korea (ASEAN+3) will be held on 20 January at the Sofitel Central Hotel. The ASEAN Tourism Ministers, Airlines, Hoteliers and Travel Agents will hold their respective meetings on 21 January, 2008.

The buyer-and-seller trade show, called TRAVEX, will be held between 22-25 January at the Challenger 2, Impact Exhibition and Convention Centre, the world’s largest column-free exhibition hall, Asia’s largest indoor exhibition centre and Thailand’s largest ballroom. About 400 sellers, 450 buyers, and 150 media are expected to attend.

Several complimentary pre- and post-tours are being organised by TAT together with Thai Airways and the private sector to take buyers and the media to various ASEAN destinations in line with the theme "Synergy of ASEAN Towards Dynamic Unity in Diversity."

Mrs Phornsiri said, “ASEAN member countries are making continuous improvements in our tourism products such as new destinations and facilities. These tours will help introduce these exciting developments.”

For more details and on-line registration, please check out www.atf2008thailand.com